Mission NOt Impossible: Creating Content
I hope you are all set to create some content. This will ensure you have something to promote when we move on to email marketing and social media marketing later in the course.
So, without further ado, Welcome to Mission Not Impossible! This breaks down the blog writing process into 5 super-easy tasks – one each day. By the end of the week, if you do every task, you’ll have a complete blog post. 😀
Don’t let the fact that you don’t have a blog or you’re not ready to launch stop you from writing. WRITE ANYWAY!
Pick one of the topics you identified earlier to write about this week. Again, the aim is to have a completed blog post by the end of the week.
At this stage, keep your posts short, under 1000 words. But bear in mind that you’ll need both snackable (short) and long-form content on your blog, so you’ll likely want to write an in-depth resource at some point.
Do these activities one per day and by the end of the week you’ll have a great piece of content!
Activity 1: Title and outline
Today’s mission, if you choose to accept it:
- Create a draft title for your post. You should have one already from the research you did last week. If not, create your headline now. Here’s a reminder of the importance of headlines: Why your headlines are worth almost all your content marketing efforts (and how to improve them)
- Do a brief outline, including:
- 3 main points you want to cover
- where you’re headed with it: 1 thing you want people to learn from the article aka your conclusion
Activity 2: Intro
Today’s mission: your lead, intro, first paragraph.
Write a few sentences to lead into your topic and make readers want to keep reading. You can tell a story, put yourself in their shoes, include an interesting or unusual fact – use your imagination. Ideally, this will relate to your title, so readers begin to get what you have promised. Keep this relatively short, say 100-150 words.
Activity 3: Make your point
Today, let’s move on to fleshing out the first main point in your article. Say 100-200 words. Think about why this point is important, and what your reader wants to know. How can you make it appeal. BUT – and this is important – don’t get so lost in thinking that you don’t write.
Activity 4: Finish the body of your post
Hi all, it’s Day 4 of Mission Not Impossible. If you’ve been playing along, you’re about halfway through your post.
Today’s mission: Write a couple hundred words on each of your other main points, following the guidelines given yesterday.
Activity 5: Write your conclusion
It’s Day 5 of Mission Not Impossible, and by now, you’ve almost got a complete blog post.
Today’s mission: The conclusion – the one point you want readers to take away, followed by your call to action: what you want them to do next, like visit your blog, read another post, or sign up for your email list (we’ll talk more about email marketing in another learning track.)
Activity 6: find an image
Images make your blog post come to life, and they’re great for sharing on social media. These days, it’s pretty unusual to find a blog post without one. Use the article below to find an image to illustrate your blog post. Many of them are free. 39 Places to Find Images for Better Conversions (Most Are Free)
When you’re finding images, you don’t necessarily have to play it straight, but there should be some relationship between the title and content and the image you use to illustrate it. And if you want to create your own images, you can use the free version of Canva to do so. Canva: The Ridiculously Simple Way to Get Great Designs in Minutes
Extra credit: upload the post and post image to your blog: How to Add a New Post in WordPress and Utilize all the Features
And, if you’ve made it to the end: congrats! You now have a post to promote.